Biography
Christina Öberg is Professor/Chair in Marketing at Örebro University in Sweden, and she is also associated with The Ratio Institute, Sweden. She has a background from Linköping University and Lund University and has also been a visiting scholar at Stanford University, Harvard University, University of Florence, University of Bath, and Manchester University. Her research interests concern mergers and acquisitions, customer relationships, innovations, and new ways to pursue business including the sharing economy and effects of additive manufacturing. She has published in such journals as the Journal of Business Research, Industrial Marketing Management, International Marketing Review, the European Journal of Marketing, and Production Planning & Control.