Reshaping Work 2024 conference

Reshaping Work 2024 conference

23 | 24 October 2024







independent experts


worker organisations

-550Days -2Hours -8Minutes -41Seconds



Emerging technologies such as Artificial Intelligence (AI) and digital platforms are reshaping the way we work. The collaboration between humans and AI is taking the centre stage as AI technologies rapidly enter various sectors, transforming work environments. The introduction of Generative AI (GenAI) marked a turning point, prompting organizations to innovate for better value creation. This shift, which presents both opportunities and challenges, extends beyond technology to encompass the future of work. The Reshaping Work Conference 2024 will delve into AI’s transformative impact on work from various perspectives, convening business leaders, researchers, worker representatives, providing an opportunity for exchange of ideas.

The Reshaping Work Conference has made the iconic Rode Hoed in Amsterdam its regular venue, providing a familiar and distinguished setting for this transformative event.


Official Aftermovie

Opening Keynote: Sharon Block, Harvard Law School

Closing Keynote - Vicky Bunyard, IBM

Panel Session: "Platforms, Careers & Entrepreneurship"

Panel Session: "Platforms and Regulatory Landscapes"

Panel Session: "AI and its Implications for Work"

2024 Scientific Committee

Marleen Huysman

Marleen Huysman

Professor, KIN Center for Digital Innovation
Ting Li

Ting Li

Professor of Digital Business, Erasmus University Rotterdam
Hans Berends

Hans Berends

President of the Board
Professor of Innovation and Organization at Vrije Universiteit Amsterdam / VU
Stella Pachidi

Stella Pachidi

Professor of Information Systems, University of Cambridge
Koen Frenken

Koen Frenken

Professor of Innovation Studies, Utrecht University
Andrea Herrmann

Andrea Herrmann

Professor of Sustainable Innovation and Entrepreneurship, Radboud University
Elmira van den Broek

Elmira van den Broek

Stockholm School of Economics
Anne-Sophie Mayer

Anne-Sophie Mayer

Assistant Professor, KIN Center for Digital Innovation

Conference Programme


Time Activity

Networking boat tour (separate ticket required)

Start location: Keizersgracht 102, Amsterdam

What better way to enjoy Amsterdam than a scenic boat tour in good company? We are closing the Reshaping Work 2022 Conference by hosting networking drinks on a boat around the city canals. Meet fellow future of work enthusiasts and share the
amazing experience of the sunset over the historic Amsterdam canals!


Networking dinner (separate ticket required)

Location: Restaurant Van Puffelen, Prinsengracht 375-377, Amsterdam

We invite you to a relaxed ambient to enjoy a delicious meal and engage in informal discussions around the platform economy with your fellow conference attendees.

During the networking dinner, each table will be hosted by a representative of a company/organization. You will get a chance to decide with whom you wish to enjoy a delicious meal, while engaging in fruitful discussions.

Host organisations:
KIN Center for Digital Innovation
Rotterdam School of Management and ECDA
European Parliament
Zurich Insurance


Time Activity
9:00-10:00 Registration
10:00-10:15 Opening – Event Host: Marijn Plomp, Assistant Professor, KIN Center for Digital Innovation
10:15-11:00 Keynote: Sharon Block, Professor of Practice and Executive Director of the Labor and Worklife Program, Harvard Law School
11:00-11:30 Coffee break

AI at Work Panels

12:30-13:30 Lunch & Poster Exhibition – Platform Economy and AI at Work

“Think like…” Roundtables

The use of AI at Work and the rise of the Platform Economy bring together many different stakeholder groups, each with its own dynamic set of interests, goals, perspectives, and approaches. So what does it mean, concretely, to think like these

To learn more about how they position themselves, to see this space of opportunities and challenges through their eyes, and to hear what matters most to them – you are invited to participate in a series of ”Think Like” roundtables led by
representatives of different stakeholder groups.

15:15-15:30 Coffee break

Platform Economy Panels

16:30-17:15 Keynote: Vicky Bunyard, Chief Technology Officer, IBM
17:15-17:30 Closing remarks
17:30-18:30 Networking drinks



Reshaping Work Office

Tailored in-house events on the future of work.

Contact us for more information

Reshaping Work Onward

Independently organised virtual/hybrid events on timely topics.


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Pick your choice:


We have accepted a diverse range of abstracts that explore the phenomenon of AI at work or the Platform Economy at the individual, group/team, organisational or societal level. We have included different methodological approaches including papers based on conceptual, qualitative, and quantitative work. Through this diversity, the panellists and posters that have been selected to present at the conference have a practitioner-oriented focus to help bring both academics and practitioners together.

The call for papers is now closed, however, you can click here if you would like to see the formal requirements that the chosen papers had to fulfil.


Are you a platform worker or freelancer wanting to meet the people that shape the future of your work? Win 1 of 10 free tickets to join us in Amsterdam and make a difference!

Join our video/photo challenge and share your platform work experience using #WhyPlatforms on Twitter, Instagram and Facebook! We will be collecting entries & votes from Aug 30th to Sep 23rd.

Conference Partners 2022

Collaborators 2022



10:00 – 11:00 CET Think Like a… Roundtables

Think like a Policy Maker – Max Uebe, Head of “Future of Work, Youth Employment” Unit, European Commission

How to deliver on the Commission President’s call to improve working conditions in platform work?

Think like an Insurer – Stefan Kröpfl, Global Head of Life Business Insights & Governance, Zurich Insurance

What are the main drivers for gaps in income protection (e.g., disability, critical illness) and pension savings in new forms of employment? What are the key concerns and the needs of workers in relation to these gaps? Who could / should address this issue? What could / should insurance companies do about it?

Think like a Research Organisation – Barbara Gerstenberger, Head of “Working Life” Unit, Eurofound

If we want to capitalise on the opportunities inherent in platform work, which actors should we rely on for policy action to minimise the risks and ensure a desirable future of platform work? Is their main task to clarify and enforce existing regulation or do we need new, platform-specific rules? Do current labour market actors have the capacity to organise and represent platform workers and identify and defend their interests?

Think like an EU Agency – Anastasia Fetsi, Lead Expert in Human Capital Development, European Training Foundation

How can we ensure platform workers develop skills and make them visible?

Think like a Union – Oliver Roethig, Regional Secretary, UNI Europa

Constructive social dialogue in the platform economy: the path to avoid a race-to-the-bottom?

Think like a Start-Up – Frederik Fahning, Co-Founder, ZenJob

How can European Startups role-model modern forms of work/employment?

Think like a Temporary Agency – Menno Bart, Public Affairs Manager, The Adecco Group

Discussing employment status: is the agency work model part of the solution?

Think like a Platform – Joanne Kubba, Senior Director EMEA Policy, Uber

How can platforms maximize job creation, flexibility and protection?

Think like an Investor – Paul Peake, General Counsel for Food, Grocery, and Etail Portfolio, Prosus

How can investors facilitate new and sustainable models of work and how can investors work with companies, in their portfolio, to achieve growth whilst empowering new categories of workers?

Think like a Platform Worker – Ferdinand Schmutzer, Worker, Roamler

Rethinking the applications designs and wages: How can the good quality of work be achieved in the platform economy?

14:00-14:05 Welcoming Remarks

Jovana Karanović, Founder, Reshaping Work

14:05-14:50 Keynote Address

Christina Behrendt, Head of the Social Policy Unit, ILO

14:50 – 15:00 Pitches: Out-of-Box Solutions

During this part of the program, four organisations – specifically selected by the Reshaping Work team on the grounds of originality and potential impact their idea could have on the society at large – will pitch their out-of-box solution via a video pitch. 

15:00 – 15:45   Panel Discussion: Improving work and working conditions in the EU 

Ana Carla Pereira, Cabinet Expert for Commissioner Nicolas Schmit, European Commission

Stefano Scarpetta, Director of the Employment, Labour and Social Affairs, Organization for Economic Cooperation and Development 

Francesca Bria, President, Italian National Innovation Fund

Moderator: Melissa Heikkilä, Europe’s AI Correspondent, POLITICO

15:45 – 16:00 Reshaping Booster: Coffee & Tea Break

16:00 – 16:45 Keynote Address

Juliet Schor, Economist and Sociologist, Boston College

Gig workers and employment classification – unraveling the controversy

16:45 – 17.00 Closing Remarks 

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