
The Reshaping Work 2024 Conference brought together experts from various industries to explore the transformative impact of Artificial Intelligence (AI) and digital platforms on the future of work. Held at the prestigious De Rode Hoed in Amsterdam on October 23-24, 2024, the conference served as a dynamic hub for business leaders, researchers, policy makers, and worker representatives to exchange ideas, discuss challenges, and identify opportunities in the evolving landscape of AI-driven work environments.

Reshaping Work has always been dedicated to fostering informed discussions on the future of work, bringing together top-tier speakers and facilitating meaningful networking opportunities. This year, a new addition – the Academic Afternoon – was introduced, hosted at VU Amsterdam.
This session gathered senior and junior scholars for an in-depth exploration of methodologies to assess the impact of emerging technologies on the world of work. Thought-provoking presentations by Ella Hafermalz (VU Amsterdam), Nava Tintarev (Maastricht University), and Paul Leonardi (UC Santa Barbara) sparked engaging exchanges of ideas and perspectives.
The roundtable discussions covered AI’s impact on labour relations, knowledge work, and organisational transformations, ensuring a multidisciplinary approach to the challenges posed by AI.
The first day of the conference culminated in a networking dinner, where professionals from various sectors came together in a lively and collaborative atmosphere. The evening was made even more memorable by the captivating performance of Sherry Dyanne, whose voice added a touch of elegance to the gathering.

Following the success of the first day, the second day of the conference at De Rode Hoed built upon the insightful discussions and collaborations initiated earlier. The day began with an engaging keynote by Paul Leonardi, Ph.D., discussing the importance of cultivating a digital mindset and innovative leadership in the age of AI – emphasizing how collaboration, effective data computation, and a commitment to continuous change can help organizations overcome the high failure rates of digital transformation initiatives. Setting the tone for another round of panel discussions, interactive roundtables, and networking opportunities.

Participants explored the broader societal implications of AI, ranging from workplace automation to AI’s role in decision-making and governance. Panelists and attendees engaged in thought-provoking debates on regulation, transparency, and the need for interdisciplinary collaboration to ensure AI serves as a force for good.
A highlight of the second day was the in-depth “Think Like…” roundtables, where attendees had the unique opportunity to step into the roles of policy makers, trade unions, AI ethics officers, and industry leaders to gain hands-on perspectives on AI’s evolving role in society. The roundtables facilitated meaningful discussions and produced actionable insights, reinforcing the conference’s commitment to fostering multi-stakeholder dialogue. The main takeaways from roundtables, respecting Chatham House rules, are published in partnership with RSM Discovery.

In addition to these core sessions, the conference also featured a range of special events that enriched the experience. An AI-Generated Art Exhibition, presented in collaboration with Dead End Gallery, showcased the creative intersections between AI and artistic expression, while dedicated poster sessions and coffee breaks offered attendees the chance to engage deeply with emerging research and network with peers.
The day concluded with a powerful closing keynote by Matt Pancino (Google), offering a forward-looking vision on how AI will continue to shape the workforce. His speech left attendees inspired and eager to continue discussions beyond the conference.
Complementing the day’s live sessions, exclusive interviews offered deep dives into AI’s evolving impact on work and society. In her discussion, Wendy Liu emphasized the need for a human-centric approach to employee benefits, highlighting how personalized, empowering practices can future-proof the workforce amid digital transformation. Mariagrazia Squicciarini from UNESCO illuminated the ethical challenges of AI—addressing issues from synthetic content to deepfakes—while advocating for lifelong learning as a tool to navigate these complexities. Meanwhile, Professor Payal Arora urged that integrating inclusivity and local perspectives is essential, particularly by recognizing the transformative contributions of the global south and gender diversity in technology. These conversations enriched the conference’s broader dialogue, underscoring diverse stakeholder insights and innovative approaches to shaping the future of work in an AI-driven world.
We’re already looking ahead to Reshaping Work 2026!
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In today’s fast-paced business environment, platforms have emerged as powerful drivers of innovation, growth, and market disruption. Crafting a well-defined platform strategy is the key to staying competitive and thriving in this transformative
landscape. Our “Platform Strategy Development” workshop is a deep dive into the art and science of shaping your platform vision.
Workshop Highlights
1. Platform Fundamentals
Start with a comprehensive understanding of what
platforms are and why they are reshaping industries. Gain insights into successful
platform business models and real-world case studies.
2. Value Proposition
Define your platform’s unique value proposition. Understand how to create and deliver value for different user segments, fostering engagement and loyalty.
3. Ecosystem Building
Delve into the concept of ecosystems and network effects. Discover strategies for attracting and retaining participants, partners, and developers.
4. Monetization Models
Explore various revenue-generation strategies used by
successful platforms. Choose the right pricing and monetization models for your platform venture.
5. Risk Mitigation
Identify potential challenges and risks associated with platform
development and adoption. Develop mitigation strategies to ensure platform success.
Workshop duration: 2.5 hours
Availability: In-person (in the Netherlands and abroad) and online
Workshop Highlights
1. Platform Awareness
Gain a deep understanding of platform business models and why they are reshaping industries worldwide. Explore real-world examples and the potential benefits for your organisation.
2. Platform Strategy
Learn how to craft a platform strategy that aligns with your business goals and leverages your existing assets. Identify opportunities for ecosystem development and revenue generation.
3. Ecosystem Building
Explore the concept of ecosystems and how to foster partnerships, collaborations, and network effects that drive platform success.
4. Customer-Centric Design
Shift your focus towards customer-centric design principles. Understand how platforms thrive by creating value for users, participants, and stakeholders.
5. Monetization Strategies
Explore various monetization models and pricing strategies used by successful platforms. Determine the right approach for your platform venture.
Workshop duration: 2.5 hours
Availability: In-person (in the Netherlands and abroad) and online
In today’s AI-driven world, ethical considerations are paramount. Our workshops empower organisations to navigate AI technology responsibly.
Workshop Highlights
1. AI Ethics Awareness:
Understand the importance of AI ethics for your organisation. Explore relevant ethical dilemmas and grasp the significance of ethical maturity
2. AI Ethics Management:
Address ethical challenges introduced by AI. Learn to manage issues across use-cases, guidelines, development, and monitoring.
3. AI Ethics Maturity:
Develop a maturity plan tailored to your organisation. Assess your current AI ethics maturity level, identify strengths, areas for improvement, and set goals for the future.
Workshop duration: 3 hours
Availability: In-person (in the Netherlands and abroad) and online.