
Amsterdam

Amsterdam





Artificial intelligence is no longer simply transforming how we work: it is reshaping organisations, institutions, and societies. As AI systems increasingly influence decision-making, coordination, communication, and knowledge creation, the challenge is no longer solely technological. It is profoundly human, social, and political.
On 12-13 November 2026, Reshaping Work will bring together leading academics, policy makers, business executives, workers’ representatives, technologists, and civil society leaders in Amsterdam for AI@Work: The Human Frontier. Marking the organisation’s tenth anniversary, this special edition of the conference will reflect on a decade of research, dialogue, and collaboration on the future of work while looking ahead to the opportunities and challenges emerging at the intersection of AI, work, and society. Through high-level keynotes, interdisciplinary discussions, and forward-looking debate, participants will examine how AI can be governed and deployed in ways that strengthen human capabilities, democratic values, and societal well-being.
Under this year’s theme, The Human Frontier, the conference moves beyond narrow discussions of automation and efficiency to address some of the most pressing questions of our time: the future of work and occupational identity, algorithmic management and workplace governance, AI’s impact on democracy and economy, the transformation of healthcare, and the institutions and policies needed to navigate technological change responsibly. At a time when decisions about AI will have lasting consequences for work, democracy, and social cohesion, Reshaping Work 2026 offers a unique forum not only to understand the future, but to help shape it.
More information on speakers, registration, and the full programme will be announced soon.






Are you a platform worker or freelancer wanting to meet the people that shape the future of your work? Win 1 of 10 free tickets to join us in Amsterdam and make a difference!
Join our video/photo challenge and share your platform work experience using #WhyPlatforms on Twitter, Instagram and Facebook! We will be collecting entries & votes from Aug 30th to Sep 23rd.

10:00 – 11:00 CET Think Like a… Roundtables
Think like a Policy Maker – Max Uebe, Head of “Future of Work, Youth Employment” Unit, European Commission
How to deliver on the Commission President’s call to improve working conditions in platform work?
Think like an Insurer – Stefan Kröpfl, Global Head of Life Business Insights & Governance, Zurich Insurance
What are the main drivers for gaps in income protection (e.g., disability, critical illness) and pension savings in new forms of employment? What are the key concerns and the needs of workers in relation to these gaps? Who could / should address this issue? What could / should insurance companies do about it?
Think like a Research Organisation – Barbara Gerstenberger, Head of “Working Life” Unit, Eurofound
If we want to capitalise on the opportunities inherent in platform work, which actors should we rely on for policy action to minimise the risks and ensure a desirable future of platform work? Is their main task to clarify and enforce existing regulation or do we need new, platform-specific rules? Do current labour market actors have the capacity to organise and represent platform workers and identify and defend their interests?
Think like an EU Agency – Anastasia Fetsi, Lead Expert in Human Capital Development, European Training Foundation
How can we ensure platform workers develop skills and make them visible?
Think like a Union – Oliver Roethig, Regional Secretary, UNI Europa
Constructive social dialogue in the platform economy: the path to avoid a race-to-the-bottom?
Think like a Start-Up – Frederik Fahning, Co-Founder, ZenJob
How can European Startups role-model modern forms of work/employment?
Think like a Temporary Agency – Menno Bart, Public Affairs Manager, The Adecco Group
Discussing employment status: is the agency work model part of the solution?
Think like a Platform – Joanne Kubba, Senior Director EMEA Policy, Uber
How can platforms maximize job creation, flexibility and protection?
Think like an Investor – Paul Peake, General Counsel for Food, Grocery, and Etail Portfolio, Prosus
How can investors facilitate new and sustainable models of work and how can investors work with companies, in their portfolio, to achieve growth whilst empowering new categories of workers?
Think like a Platform Worker – Ferdinand Schmutzer, Worker, Roamler
Rethinking the applications designs and wages: How can the good quality of work be achieved in the platform economy?
14:00-14:05 Welcoming Remarks
Jovana Karanović, Founder, Reshaping Work
14:05-14:50 Keynote Address
Christina Behrendt, Head of the Social Policy Unit, ILO
14:50 – 15:00 Pitches: Out-of-Box Solutions
During this part of the program, four organisations – specifically selected by the Reshaping Work team on the grounds of originality and potential impact their idea could have on the society at large – will pitch their out-of-box solution via a video pitch.
15:00 – 15:45 Panel Discussion: Improving work and working conditions in the EU
Ana Carla Pereira, Cabinet Expert for Commissioner Nicolas Schmit, European Commission
Stefano Scarpetta, Director of the Employment, Labour and Social Affairs, Organization for Economic Cooperation and Development
Francesca Bria, President, Italian National Innovation Fund
Moderator: Melissa Heikkilä, Europe’s AI Correspondent, POLITICO
15:45 – 16:00 Reshaping Booster: Coffee & Tea Break
16:00 – 16:45 Keynote Address
Juliet Schor, Economist and Sociologist, Boston College
Gig workers and employment classification – unraveling the controversy
16:45 – 17.00 Closing Remarks
In today’s fast-paced business environment, platforms have emerged as powerful drivers of innovation, growth, and market disruption. Crafting a well-defined platform strategy is the key to staying competitive and thriving in this transformative
landscape. Our “Platform Strategy Development” workshop is a deep dive into the art and science of shaping your platform vision.
Workshop Highlights
1. Platform Fundamentals
Start with a comprehensive understanding of what
platforms are and why they are reshaping industries. Gain insights into successful
platform business models and real-world case studies.
2. Value Proposition
Define your platform’s unique value proposition. Understand how to create and deliver value for different user segments, fostering engagement and loyalty.
3. Ecosystem Building
Delve into the concept of ecosystems and network effects. Discover strategies for attracting and retaining participants, partners, and developers.
4. Monetization Models
Explore various revenue-generation strategies used by
successful platforms. Choose the right pricing and monetization models for your platform venture.
5. Risk Mitigation
Identify potential challenges and risks associated with platform
development and adoption. Develop mitigation strategies to ensure platform success.
Workshop duration: 2.5 hours
Availability: In-person (in the Netherlands and abroad) and online
Workshop Highlights
1. Platform Awareness
Gain a deep understanding of platform business models and why they are reshaping industries worldwide. Explore real-world examples and the potential benefits for your organisation.
2. Platform Strategy
Learn how to craft a platform strategy that aligns with your business goals and leverages your existing assets. Identify opportunities for ecosystem development and revenue generation.
3. Ecosystem Building
Explore the concept of ecosystems and how to foster partnerships, collaborations, and network effects that drive platform success.
4. Customer-Centric Design
Shift your focus towards customer-centric design principles. Understand how platforms thrive by creating value for users, participants, and stakeholders.
5. Monetization Strategies
Explore various monetization models and pricing strategies used by successful platforms. Determine the right approach for your platform venture.
Workshop duration: 2.5 hours
Availability: In-person (in the Netherlands and abroad) and online
In today’s AI-driven world, ethical considerations are paramount. Our workshops empower organisations to navigate AI technology responsibly.
Workshop Highlights
1. AI Ethics Awareness:
Understand the importance of AI ethics for your organisation. Explore relevant ethical dilemmas and grasp the significance of ethical maturity
2. AI Ethics Management:
Address ethical challenges introduced by AI. Learn to manage issues across use-cases, guidelines, development, and monitoring.
3. AI Ethics Maturity:
Develop a maturity plan tailored to your organisation. Assess your current AI ethics maturity level, identify strengths, areas for improvement, and set goals for the future.
Workshop duration: 3 hours
Availability: In-person (in the Netherlands and abroad) and online.