Anastasia Sergeeva

Associate Professor of Digital Innovation
Vrije University Amsterdam
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Biography

Dr. Anastasia V. Sergeeva is an Associate Professor at the Knowledge, Information and Innovation Research Group, School of Business and Economics, VU University Amsterdam. Her research focuses on the transformation of work due to technology. Dr. Sergeeva relies on qualitative and ethnographic methods and draw on theories from sociology, anthropology and philosophy to trace what happens to work “in the wild” once novel technology is taken up. Examples of her ethnographies include predictive policing in the work of field officers, artificial intelligence for hiring, surgical robotics, intraoperative MRI used for brain surgery, patient portals for empowering patients, machine learning for seed analysis in agriculture. Dr. Sergeeva’s research has been published in Organization Science, MIS Quarterly, Social Science and Medicine among others.