Biography
My name is Aya Achkar, and I’m originally from Lebanon but have lived in Singapore, Switzerland, and now the Netherlands. Currently, I’m pursuing a BSc in International Business Administration at Rotterdam School of Management, Erasmus University, and I’ll be starting my MSc in Marketing Management soon after. I’m passionate about marketing because it blends creativity, strategy, and psychology to shape how people perceive brands. What fascinates me most is how individuals interpret ads and messages differently based on their experiences, values, and emotions. I love diving into consumer behaviour, uncovering what resonates with people, and crafting content that builds meaningful connections. Looking ahead, I plan to pursue a career in marketing where I can combine data-driven insights with creativity to shape impactful brand experiences.