Biography
Youngjin Yoo is Professor of the Information Systems and Innovation Faculty Group in the Department of Management at the London School of Economics and Political Science. He serves as the Academic Director of LSE Lifelong Learning Digital. He is globally recognized as a leading expert in digital innovation, integrating insights from technology, economics, and design to develop influential and practical frameworks such as the digital-first strategy, digital value loop, and experiential computing. His research has been widely published in premier scholarly journals including MIS Quarterly, Information Systems Research, Organization Science, and Communications of the ACM, and his work on Samsung has also appeared in Harvard Business Review. Professor Yoo is highly sought after by corporate leaders around the world for strategic consulting and executive education. Through initiatives like xLab at Case Western Reserve University, he has guided numerous American firms, such as Goodyear Tire, Penske, Sherwin Williams, Progressive Insurance, Key Bank, and others through digital transformation and AI strategy development. His extensive industry collaborations include advising Samsung’s Corporate Design Center on digital strategy, partnering with leadership at LG Group for digital innovation thought leadership, and spearheading digital transformation at University Hospitals in Cleveland, where he led a strategic partnership with Samsung Digital Health. He also co-founded Halo Harbour, a privacy-preserving, decentralized, AI-enabled digital service platform.