The proposed EU Directive on improving working conditions in platform work should broaden the legal presumption of ‘worker’ status by re-wording the indicators of control and clarify the criteria that platforms can use to rebut the presumption of employment. All workers should have access to social protection, regardless of their legal status. Provisions on algorithmic management should cover all workers subject to automated supervision, and not just those working in the platform economy, recommends the new report entitled “Back to What Truly Matters: Platforms, AI and youth in workplace”.
Over 28 million people in the EU work through digital labour platforms. Of these, an estimated 4.1 million work on-location, as opposed to performing work online, and are often referred to as “gig-workers”, who could be reclassified by the proposed directive from self-employed contractors to employees of the platform companies. This is important as many platform workers are currently misclassified as ‘self-employed’ in spite of working under the direct control of platform companies. Consequently, they miss out on EU labour and social protections.
The new report by Reshaping Work – an Amsterdam-based foundation – finds the proposed Directive could better address key issues in platform work such as unpredictable working hours and income or lack of social protection, whilst preserving the flexibility and autonomy of platform workers, often working concurrently for many different platform companies.
“We must take a step back from solely establishing employment status to ensuring decent standards of work, regardless of the employment relationship; from agreeing on the Directive to also implementing it; from AI causing issues to AI powering solutions; but also from safeguarding our bottom line today to getting more youth back into training, education, and employment”, says Jovana Karanovic, Reshaping Work Founder and Assistant Professor at Rotterdam School of Management. She adds: “For workers to enjoy decent working conditions, we first need to secure availability of good quality jobs – and that will be a challenge considering the current economic situation. This provides another justification for extending social protection to all workers – that would uphold European principles of solidarity but also show that we are ready to adapt to the new realities”.
The Reshaping Work report is unique as recommendations are derived from an extensive dialogue facilitated among 32 leading companies, startups, trade unions, academic researchers and other key stakeholders. Reshaping Work consolidated their views, highlighting points of agreement and disagreement as well as arriving at its own conclusions with the aim to inform and inspire policy discussions on the platform work directive, AI at work, and youth employment and workplace well-being.
Download full report: here.
Media contacts:
Stevan Vujasinovic, Reshaping Work Communications Consultant, Email: stevan@reshapingwork.net, Mob: +381 63 390 218
Jovana Karanovic, Report Editor, Reshaping Work Founder and Managing Director, Assistant Professor, Rotterdam School of Management, Email: jovana@reshapingwork.net Mob: +31 62 895 9 800
About:
Reshaping Work Dialogue is a Europe-wide initiative by the Reshaping Work Foundation that brings together companies, trade unions, start-ups, scale-ups, research institutes, and advocacy groups to explore and share ideas, solutions, and policy responses aimed at advancing welfare and well-being of workers and socially-responsible practices of companies. This year’s Dialogue report illuminates key challenges and policy recommendations in three specific areas: i) platform work directive ii) AI at the workplace and iii) youth employment and workplace well-being.








In today’s fast-paced business environment, platforms have emerged as powerful drivers of innovation, growth, and market disruption. Crafting a well-defined platform strategy is the key to staying competitive and thriving in this transformative
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Identify potential challenges and risks associated with platform
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Workshop duration: 2.5 hours
Availability: In-person (in the Netherlands and abroad) and online
Workshop Highlights
1. Platform Awareness
Gain a deep understanding of platform business models and why they are reshaping industries worldwide. Explore real-world examples and the potential benefits for your organisation.
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Explore the concept of ecosystems and how to foster partnerships, collaborations, and network effects that drive platform success.
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Shift your focus towards customer-centric design principles. Understand how platforms thrive by creating value for users, participants, and stakeholders.
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Explore various monetization models and pricing strategies used by successful platforms. Determine the right approach for your platform venture.
Workshop duration: 2.5 hours
Availability: In-person (in the Netherlands and abroad) and online
In today’s AI-driven world, ethical considerations are paramount. Our workshops empower organisations to navigate AI technology responsibly.
Workshop Highlights
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Workshop duration: 3 hours
Availability: In-person (in the Netherlands and abroad) and online.