Biography
Hoàn is a multidisciplinary scholar interested in the future of work. She holds a BA in History (with honours), an MA in Media Studies (Media & Business track, cum laude), and an MScBA degree in Management (recipient of the EUR Excellence Scholarship). Her research investigates the impact of digitalization on employees and organizations, covering topics from social media use in public relations to algorithmic management in the platform economy. More specifically, her doctoral dissertation uses social identity theory to understand gig workers’ experiences and communities, combining interviews, quantitative content analysis, and computational methods. Hoàn previously co-coordinated the ‘Platform Labor Group’ at Erasmus University Rotterdam and co-founded one of the largest research clusters at her faculty ‘Responsible Organizations: Communication, Change and Society.’