
The Ancient Greeks had the Agora, and the Romans had the Forum. In Amsterdam, we proudly present De Rode Hoed, a venue steeped in a 400-year-old tradition of fostering intellectual exchange. Erected in the 17th century, this former clandestine church stands as the largest and oldest of its kind. De Rode Hoed continues to build on its past as a safe haven: the oldest hidden church in Amsterdam has offered Remonstrants freedom of thought since the 17th century. Today, it continues this tradition, free from political or religious biases, serving as a bastion for open-mindedness.

Its unique location along the Keizersgracht, exclusive ambiance and capacity, combined with its traditional and yet innovative spirit, make the Oosterhuiszaal a fabulous place for the Reshaping Work 2024 Conference. Its unique features include two balconies providing a splendid view of the stage, authentic elements such as the original pulpit and restored organ, and vaulted ceilings that enhance acoustics. Despite its historical charm, the venue seamlessly integrates the latest technological advancements, creating an inspiring environment for meaningful discussions and shaping a future rooted in its rich past.
Keizersgracht 102, 1015 CV Amsterdam
De Rode Hoed is in the centre of Amsterdam, a 12-minute walk from Central Station. Due to its central location, the venue is easily accessible by public transport: the second tram stop from Central Station, Nieuwezijds Kolk stop, offers access via tram 1,2,5,13 and 17. Tram 13 and 17 also stop at Westermarkt.
If you are coming from Schiphol Airport, the quickest would be to get a train (NS Sprinter or Intercity) to Amsterdam Centraal (Central Station). From there, you can walk or take a 2-stop tram to Nieuwezijds Kolk stop.
Walking route from Central Station to De Rode Hoed here.
In today’s fast-paced business environment, platforms have emerged as powerful drivers of innovation, growth, and market disruption. Crafting a well-defined platform strategy is the key to staying competitive and thriving in this transformative
landscape. Our “Platform Strategy Development” workshop is a deep dive into the art and science of shaping your platform vision.
Workshop Highlights
1. Platform Fundamentals
Start with a comprehensive understanding of what
platforms are and why they are reshaping industries. Gain insights into successful
platform business models and real-world case studies.
2. Value Proposition
Define your platform’s unique value proposition. Understand how to create and deliver value for different user segments, fostering engagement and loyalty.
3. Ecosystem Building
Delve into the concept of ecosystems and network effects. Discover strategies for attracting and retaining participants, partners, and developers.
4. Monetization Models
Explore various revenue-generation strategies used by
successful platforms. Choose the right pricing and monetization models for your platform venture.
5. Risk Mitigation
Identify potential challenges and risks associated with platform
development and adoption. Develop mitigation strategies to ensure platform success.
Workshop duration: 2.5 hours
Availability: In-person (in the Netherlands and abroad) and online
Workshop Highlights
1. Platform Awareness
Gain a deep understanding of platform business models and why they are reshaping industries worldwide. Explore real-world examples and the potential benefits for your organisation.
2. Platform Strategy
Learn how to craft a platform strategy that aligns with your business goals and leverages your existing assets. Identify opportunities for ecosystem development and revenue generation.
3. Ecosystem Building
Explore the concept of ecosystems and how to foster partnerships, collaborations, and network effects that drive platform success.
4. Customer-Centric Design
Shift your focus towards customer-centric design principles. Understand how platforms thrive by creating value for users, participants, and stakeholders.
5. Monetization Strategies
Explore various monetization models and pricing strategies used by successful platforms. Determine the right approach for your platform venture.
Workshop duration: 2.5 hours
Availability: In-person (in the Netherlands and abroad) and online
In today’s AI-driven world, ethical considerations are paramount. Our workshops empower organisations to navigate AI technology responsibly.
Workshop Highlights
1. AI Ethics Awareness:
Understand the importance of AI ethics for your organisation. Explore relevant ethical dilemmas and grasp the significance of ethical maturity
2. AI Ethics Management:
Address ethical challenges introduced by AI. Learn to manage issues across use-cases, guidelines, development, and monitoring.
3. AI Ethics Maturity:
Develop a maturity plan tailored to your organisation. Assess your current AI ethics maturity level, identify strengths, areas for improvement, and set goals for the future.
Workshop duration: 3 hours
Availability: In-person (in the Netherlands and abroad) and online.